Empowering Veterinary Professionals with an E-Learning Platform

Client: Boehringer Ingelheim Animal Health | www.animalhealthhub.co.nz

A Scalable E-Learning Platform That Connects Knowledge and Business

As one of the world’s leading pharmaceutical companies, Boehringer Ingelheim Animal Health has a long-standing commitment to the health and wellbeing of animals. With a rapidly growing portfolio of products and the complexity of modern veterinary medicine, it became increasingly clear: education was no longer a nice-to-have — it was a strategic necessity.

Veterinary professionals, from clinicians to technicians, needed access to up-to-date, trusted knowledge. Boehringer Ingelheim Animal Health envisioned a global learning platform that would not only educate but also deepen relationships with customers and support business growth.

The Challenge: Fragmented Learning, Missed Potential

Boehringer Ingelheim faced the challenge of standardizing a wide range of individually developed learning systems across different countries. The goal was to replace these isolated solutions with a centralized, standardized platform – with the ambition of establishing the world’s leading digital learning platform in the field of veterinary medicine within the company.

The Solution: Certifying Veterinary Specialists at Scale

The goal was to build an engaging, multilingual Learning Management System (LMS) that offered anytime access to veterinary learning while integrating smoothly into Boehringer Ingelheim’s B2B ecosystem. The platform had to be intuitive and efficient — supporting everyone from vet assistants to specialists — and flexible enough to meet local market requirements around the globe.

Together with Factorial, Boehringer Ingelheim set out to create a modern LMS experience based on the Drupal framework. The project called for agility, scalability, and a user-centric mindset. Within months, the teams launched a lean yet powerful platform — customizable by country, multilingual, and seamlessly connected to sales and marketing tools like VEEVA.

Outcome: A Unified Platform. A Global Shift. A Strategic Win.

The new platform is already live in over 10 countries — including the UK, France, New Zealand, Canada, and the Philippines — and has sparked a shift from fragmented, local systems to a unified global solution. Veterinary professionals now access learning on their terms, while Boehringer Ingelheim gains valuable insights into customer behavior, improves targeting, and accelerates product education. Sales teams benefit from shorter cycles and more meaningful interactions — resulting in better conversion rates and stronger customer loyalty. 

This case proves that when strategy, design, and technology align, transformation follows. Factorial and Boehringer Ingelheim didn’t just launch a learning platform — they created a smarter way for a global brand to build trust, deliver value, and shape the future of veterinary care.